Skip to content
My Marketing Pro

Product Management

Welcome to the Product Management documentation for My Marketing Pro. This section contains our standard operating procedures (SOPs), workflows, and best practices for building and shipping features that delight our clients.

Our Approach

Section titled “Our Approach”

We balance client satisfaction with product vision, prioritize speed with quality, and believe in transparent communication throughout the development process. Our goal is to be proactive — turning client inputs into structured dev briefs and building scalable processes, not just reacting to requests with quick fixes.

Our product management philosophy:

  • Client-first (transitioning to product-led)
  • Data-driven prioritization (RICE scoring + P0-P3 severity framework)
  • Sprint-based development (2-week sprints with 70/20/10 capacity allocation)
  • Quality releases (4-stage deployment pipeline with stakeholder validation)
  • Living documentation (updated as we learn)

Documentation

Section titled “Documentation”

SOP Overview

Comprehensive standard operating procedures for product management at MMP.

View SOP Overview →

Team Structure & Resources

Team roles, resource planning, on-call procedures, and internal tooling resilience.

View Team Structure →

Client Submission Portal

Structured client feedback intake with bug report and feature request templates.

View Portal →

Feature Request Process

How we intake, evaluate, prioritize (RICE + P0-P3), and communicate about feature requests.

View Process →

Development Workflow

Sprint planning, technical discovery, capacity management, and branching strategy.

View Workflow →

Release Process

Our release workflow: Founder Review → QA → Stakeholder Validation → Client Release.

View Release Process →

Testing & Deployment Pipeline

4-stage deployment pipeline, rollback protocols, and deployment runbook.

View Pipeline →

Frameworks & Tools

PM frameworks (RICE, JTBD, ICE, Kano, OKRs), user stories, and recommended tools.

View Frameworks →

Team Roles

Section titled “Team Roles”

For the full team roster and detailed role definitions, see Team Structure & Resources.

  • Product Lead: Prioritization, roadmap, stakeholder communication, dev briefs (business side, hands-off-keys)
  • Dev Lead: Technical leadership, team management, code quality, architecture (technical side, hands-on-keys)
  • R&D Lead / Founder: Product-market fit, strategic direction, final approval on features
  • Client Success Lead: Client liaison, submits bug reports and feature requests
  • Sales Team: Revenue-impacting feature requests, competitive insights

Quick Start

Section titled “Quick Start”

New to product management at MMP? Start here:

  1. Review the Team Structure to understand who does what
  2. Read the SOP Overview for our philosophy and principles
  3. Learn the Client Submission Portal for how feedback flows in
  4. Study the Feature Request Process for triage and prioritization
  5. Understand the Development Workflow for sprint-based execution
  6. Check the Release Process and Deployment Pipeline before shipping

Handling a bug report or feature request?

  1. Log it in Linear using the templates from the Client Submission Portal
  2. Triage within 48 business hours — assign P0-P3 severity and/or RICE score
  3. Route to appropriate stakeholders (see intake workflow)
  4. Communicate decision back to requester

Planning a sprint?

  1. Follow the Sprint Planning Agenda
  2. Allocate capacity: 70% planned work, 20% bugs/tech debt, 10% escalation buffer
  3. Ensure every item has clear acceptance criteria
  4. Identify on-call developer for the sprint

Releasing a feature?

  1. Schedule founder review (1:1 demo)
  2. QA with team members
  3. Stakeholder validation in staging (explicit sign-off for client-facing changes)
  4. Deploy during deployment window (Tue-Thu, 10 PM - 2 AM EST)
  5. Monitor for 24 hours

Tools We Use

Section titled “Tools We Use”
  • Linear: Feature tracking, bug reporting, sprint planning, roadmap
  • Google Chat: Day-to-day communication
  • Git/GitHub: Version control, feature branches, pull requests, code review
  • Staging Environment: Pre-production testing and stakeholder validation
  • Error Tracking: Production monitoring (Sentry, logs)

Questions?

Section titled “Questions?”

Have questions about product management at MMP? Reach out to the Product Lead or check our internal chat.

Last Updated: February 2026